Refrigerator style notes from the team. Frameworks, Plays, and the Occasional Rant. Delivered from the desk every so often but not too often.
Showing 9 of 9 notes
Google your business name and an AI Overview answers first, quoting pages you don't own. 7 plays to read what it says and fix what it's reading.
Google's AI now calls local businesses for price and availability, then texts the customer a summary. If nobody answers, you are not in it. Eight plays to fix the phone.
Rating is a number. Recency is a signal. A 4.9 with nothing new in 90 days loses to a 4.6 that gets three reviews a month, in local rank and in what AI assistants can quote.
A quote is a price. A decision is a price plus clarity plus a way to say yes right now. Same-day ranges, three tiers, and one link that closes the job.
Your rankings did not fall. The click did. Here is how to optimize your Google Business Profile like a landing page, because on more searches every month, it is the only page.
Pull up the last sixty people who contacted your business. Now tell me what happened to number 31. Seven plays to stop making ghosts.
Ask ChatGPT for the best business like yours in your town. Your name did not come up. Here is the file, the fix, and how to check it tonight.
You have 1,400 contacts and no idea which forty are worth calling Monday. Seven plays to turn a dead database into next month's revenue.
Good work, loyal customers, and a website that made nothing today. Six plays that turn a brochure site into a machine that pays for itself.